Lenovo’s ThinkPad Reserve Edition was designed to have the best technical specifications of any ThinkPad backed by 24 hour technical support. It was adorned with a hand-stitched leather exterior designed by Richard Sapper.
We used the imagery of Hemingway’s notebook, Edmund Hillary’s boots and Seabiscuit’s saddle to communicate the idea that major accomplishments require the right tools.
The project was a joint venture with American Express specifically targeting holders of the American Express Black Card.