The Global Discovery Wines offer the Wegmans guest a tasteful selection of fine wines at an affordable cost. Like many fine wines, they compliment certain foods, which can also be found in Wegmans. “A Balanced Pairing” campaign takes a whimsical approach as it features both the Global Discovery wines and their complimentary “protein”, shown as an animal. The items literally strike a balance, demonstrating they are a perfect pair. Below each item, the reader can learn more about the wine and the meat dish – enabling the Wegmans guest to gain ideas for new recipes, and to discover new Wegmans featured wines.