At 11% alcohol, Sweaterbeast is a a brute of an ale that’s designed to bring people together, especially when the weather’s cold. No matter what kind of creature you are, it’s bound to make you feel a little extra warm and fuzzy.
Not only does a strong winter ale make one feel physically warm. It also helps people warm up to each other. After all, we’re all social animals.
COASTERS: “Conversation warmers” encourage party guests to chat with the help of philosophical, beast-themed thoughts.
POCKET BEAST: Conversations can take a while to warm up—so why not start warm? A conspicuously placed pocket bear can help, especially if it gets passed from one guest to another over the course of a night.
WEBSITE: Getting extra warm and fuzzy isn’t just about beer—it’s also about the people who enjoy it. A responsive Sweaterbeast website is designed to have fun with both.
WHAT’S YOUR SWEATERBEAST? QUIZ: Not everyone gets warm and fuzzy in the same way. For example, an introvert might gravitate toward “inner warmth,” while an expressive person might find “outer warmth” more natural. A short quiz on the website (promoted via social media) helps people find out.
WARM AND FUZZY PHOTO CONTEST: Instagram photos tagged with #Sweaterbeast or #ExtraWarmAndFuzzy appear on a section of the Sweaterbeast website. Posts with the most likes win a range of warm and fuzzy prizes.